- 01
Reviews & Reputation
How many reviews you have, how recent they are, and whether the clinic replies — especially to the hard ones.
- 02
Patient Conversion
Every way a patient can reach you, and how many taps it takes: phone, WhatsApp, form, booking.
- 03
Google Presence
Whether your profile is complete beyond the basics: secondary categories, attributes, posts, answered questions.
- 04
Website Authority
Whether your site is modern, fast and works properly on the phone a patient actually uses.
- 05
Trust Signals
Named dentists with credentials, real photos of the clinic, case studies, safety and hygiene protocols.
- 06
Local Visibility
Where you appear when a patient nearby searches for a dentist or a specific treatment, not just your own name.
- 07
Brand Positioning
Whether a patient can tell in seconds what makes you different, with pricing and insurance stated clearly.
- 08
Patient Experience
Whether your hours, address and services match everywhere, and the path from search to booking has no dead ends.
- 09
Content & Education
Whether your site answers the questions patients ask before booking, and stays current.
Each pillar is scored against a written rubric and weighted by how much it shapes a patient’s choice. The rubric and weights are how we work, so they stay with us. What you get is every finding, in plain language.