Method

The Authority Scorecard™. Nine things patients judge before they ever call.

Before we design anything, we assess how your clinic looks to a stranger searching on a phone: on Google, on your website, and in the journey between them. Every finding is tied to something a patient sees.

01The nine pillars

What we look at, in the words a patient would use.

  1. 01

    Reviews & Reputation

    How many reviews you have, how recent they are, and whether the clinic replies — especially to the hard ones.

  2. 02

    Patient Conversion

    Every way a patient can reach you, and how many taps it takes: phone, WhatsApp, form, booking.

  3. 03

    Google Presence

    Whether your profile is complete beyond the basics: secondary categories, attributes, posts, answered questions.

  4. 04

    Website Authority

    Whether your site is modern, fast and works properly on the phone a patient actually uses.

  5. 05

    Trust Signals

    Named dentists with credentials, real photos of the clinic, case studies, safety and hygiene protocols.

  6. 06

    Local Visibility

    Where you appear when a patient nearby searches for a dentist or a specific treatment, not just your own name.

  7. 07

    Brand Positioning

    Whether a patient can tell in seconds what makes you different, with pricing and insurance stated clearly.

  8. 08

    Patient Experience

    Whether your hours, address and services match everywhere, and the path from search to booking has no dead ends.

  9. 09

    Content & Education

    Whether your site answers the questions patients ask before booking, and stays current.

Each pillar is scored against a written rubric and weighted by how much it shapes a patient’s choice. The rubric and weights are how we work, so they stay with us. What you get is every finding, in plain language.

02Trust stages

Where a clinic stands, in four honest stages.

  1. Foundational

    Patients can find you by name, but little online helps a stranger choose you.

  2. Developing

    The basics are there. Gaps in trust or contact are quietly costing enquiries.

  3. Optimized

    A strong presence with a few specific gaps worth closing.

  4. Elite

    Found, understood, trusted and easy to contact. The job is keeping it that way.

03Self-check

Check your clinic in two minutes. Nine questions, one per pillar.

A quick, honest read on where you stand. If you want the real thing, we will run the full Scorecard on your live profile and website and show you every finding.

  1. 01Does your clinic reply to its Google reviews, including the negative ones?
  2. 02Can a patient reach you on WhatsApp in one tap from your website?
  3. 03Does your Google profile list your services and secondary categories, with recent posts?
  4. 04Does your website load in under three seconds on a phone using mobile data?
  5. 05Does your website show each dentist’s name and qualifications?
  6. 06Do you appear when someone nearby searches "dentist" plus your area — without typing your name?
  7. 07Could a patient say in one sentence why they would choose you over the clinic nearest to you?
  8. 08Are your hours, address and phone exactly the same on Google, your website and social media?
  9. 09Does your website answer common patient questions (cost, pain, aftercare) in a current FAQ or guides?

Nothing is sent until you choose to send it.

04In practice

How the method shaped our work. Design decisions, traced back to pillars.

Shwari Dental

  • Brand Positioning

    One sharp reason to choose: comfort-first care for nervous patients, said in the first line.

  • Patient Conversion

    WhatsApp with a prefilled message, tap-to-call and a six-question form, on every page.

  • Trust Signals

    Named dentists with qualifications and a written comfort protocol.

Read the full reasoning

Beverly Esthetics

  • Brand Positioning

    One signature procedure instead of a list of everything, with SHA/SHIF clarity and real price ranges.

  • Patient Experience

    The same details everywhere and a short path from first look to first message.

  • Content & Education

    The smile-design process explained step by step before any talk of price.

Read the full reasoning

See your clinic the way a new patient does. Request the full Scorecard assessment.

We reply within one working day.

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